MRP Favorites: Rebecca M. Creative

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Mckenna Rose Photography: Our Favorite Vendors

Rebecca M. Creative

Producer, Art Director, Social Media & Content Manager

All in One Boss Babe

First of all, I want to take just a second to share a few thoughts from Rebecca on what her role is in a creative production, and why photographers – or anyone trying to sell a product – need to have someone like her on their team!

The producer is “the individual responsible for the financial and managerial aspects of a creative process.”

The art director is “the individual responsible for overseeing the artistic aspects of a film, photoshoot, publication, or other media production. Art Directors ensure that their client’s desired message and image is conveyed to consumers.”

Rebecca says, “Unlike a stylist or art director, a producer does work long before and after a shoot. I work with brands/publications to see the project from concept to creation and PR. Long after the rest of the creative team is done, I am still finalizing details.” Rebecca’s role on set is “the logistics. I try to stay close to timeline, I make sure we hit all the content needed for the intended purpose, I do social, I do flat lays, I help direct the models, and am the managerial person for set. I am responsible for licensing and locking up….among a million other things.”

So now that we have a clear defined role for just how much work goes into being a creative producer, let’s hear more from Rebecca!

Introduce yourself! How did you get started in your business?

I am Rebecca Curtis, owner of Rebecca M Creative. I am a Creative Producer/Director for Editorial & Commercial Photography, and I am a Social Media…nerd? I still have to think about when it all started, because for me it never really had a starting place…what I do is just a part of who I am.

I love stories. This sums up a lot actually. Fashion as a small child actually was another picture book. Vogue magazine being my series of choice due to an Aunt’s personal collection, fashion and production became all I wanted to do. It’s found in everything I did as a child, dress up, play acting, etc. As I grew though I definitely felt it was an impossible dream and ended up getting my degree in English Literature and tried to focus on a career in a more acceptable and simpler profession of corporate Social Media and branding. But…it’s funny how things always work out.


Technically my company started back in 2016, although I did not become full time until January of this year, 2019. In August of 2016 after a year of working as Social Media Director for Utah Fashion Week alongside my full time career, I decided to register my LLC. This was more of a “just in case” kind of move and I still wasn’t quite sure exactly which path I wanted to be on. Social Media was an area I was expert status in and came easily to me, but I felt a distinct pull towards production. An opportunity to work with digital magazine WedUtah came about that November, and I started working with them as producer of the first two issues, including the launch event. That period with WedUtah gave me the time to get some ground under my feet as I started to do productions on my own. My first solo production had been done in June of 2016 with two models, Hailey & Kim, and photographer Kyra Cummings, but was more of an experiment in developing content than anything else. But this is where it all started.

How would you describe your style? What is your favorite type of work to do?

As a Creative Producer/Director I work with others’ styles and brands. I bring them to life in content that may not always represent my own personal style. I have done a range of work from print media, to video production. Products, fashion, beauty, influencers, PR for events, it’s quite the range. But every once in a while you can see my personal style poking through. I would call my style “Luxury Editorial.” Luxury is multi-dimensional and denotes emotion more than excessive attention. Editorial is a form of image that tells a story with minimal words needed, the image becomes the language. My favorite work is in high fashion, evening wear and full collection productions.

How do you stay inspired? What do you do when you are in a creative rut?

I read. It sounds a bit old school, but even in our digital age my mode of inspiration comes from the pages on my shelves. I also have a subscription to Vogue, Marie Claire, and Harper’s Bazaar. I pour over them…I make notes on post-its in the pages and I read the articles. So many miss out on the best parts of these publications by just skimming through.

What is your favorite part about your work?

The moment a link arrives from a photographer. My heart kind of stops. I take a deep breath and scroll. I still get tears when looking at the results of creative teamwork to bring a concept to reality. It’s my own little celebration and reward.

What is one way you go above and beyond to serve your clients?

I don’t just do, I teach. I want my clients to be confident in their abilities. To be able to grow. So I teach about better ways we can do their content, better ways to manage their budget for productions, teach about social media for more exposure and better branding. Etc.

If you had one tip for a bride, what would it be?

The moment the proposal is done and celebrated…sit down and decide on a realistic budget (google your state cost average) and then book your photographer FIRST. Don’t do anything else until your photographer is booked and can help you do the rest. (Also hire a planner of budget allows!)
Be sure to follow Rebecca on Instagram
and on Pinterest!
For last month’s feature, be sure to check out Holden Films